Anthony Rotoli

Anthony Rotoli, chief executive officer

Prior to Terra Dotta, Anthony served in leadership roles at a number of leading technology companies driving initiatives to optimize processes, products, and talent to increase profit and growth. Most notably over the last 15 years, he has been a part of several market-leading higher education organizations including SciQuest, CDW and, most recently, at ESM as CEO. In that latest position, Anthony helped drive growth and develop strategic alignment with industry leaders to become the market leader in higher education spend management solutions.

Anthony brings to Terra Dotta his experience and expertise from his previous roles in Support, Product Development, Sales and Marketing, and Business Development. With this broad expanse of knowledge, Anthony intends to help coach the team by sharing his learnings and best practices in order to take the company to the next level.

When asked about his enthusiasm for joining Terra Dotta, Anthony replied, “As we look to this next chapter in Terra Dotta's history I am excited to work with the entire team to execute our goals, grow the organization and most importantly get to know the many people that have made this organization such a success over the last 20 years. Additionally, I am excited to be a part of helping our customers mitigate risk and efficiently manage their most important asset: their students, faculty and staff.”


Brendan Haggerty, Chief Technology Officer

Brendan is responsible for the Development, Professional Services, and Customer Support organizations at Terra Dotta bringing over 20 years’ experience in software development and SaaS operations.

Prior to joining Terra Dotta, Brendan was the Chief Technology Officer for Clarabridge where he oversaw the product as it grew from startup phase to a SaaS solution processing billions of customer feedback records annually. He managed the Operations and Customer Support Organization which supported global data centers with around the clock support on over 400 servers. Brendan worked for SAP as a Product Manager for SAP Public Sector Procurement and was a Senior Principal at American Management Systems earlier in his career.

Brendan received his master’s degree from Carnegie Mellon University and his undergraduate degree in Computer Science from Bucknell University which included a semester abroad in the United Kingdom.


Cheryl M. Boeckman, SENIOR Vice President of GLOBAL Sales

Cheryl Boeckman is Terra Dotta’s Senior Vice President of Sales. She is responsible for leading the sales team in matching Terra Dotta’s solutions to the needs of our clients managing international student offices, study abroad programs, and risk management.  Cheryl directs forecasting, revenue production, the sales process, strategy, and customer relationships.

Cheryl has spent the last 25 years in global technology sales.  In the past 15 years she has held executive positions in the EdTech industry, most recently as the Global Vice President of Sales and Marketing with Blackboard Transact. There she led the sales and marketing of solutions for the electronic/mobile campus credential including security, commerce, payment processing and financial aid disbursement.  Cheryl was involved in the strategic combination of three acquisitions at Blackboard: CardSmith, Sequoia Retail Systems and HigherOne’s Cashnet business.  Prior to joining Blackboard, she served as Vice President of Customer Relationships, responsible for the Recruitment & Admissions and Advancement solutions teams at SunGard Higher Education which later became Ellucian.

Cheryl has traveled the world for the last 25+ years and has visited many countries, meeting many wonderful people. Her favorite destinations include Australia; Phuket, Thailand; and Windsor, UK.  She can be reached at cheryl.boeckman@terradotta.com.


Kristin Lahey

Kristin Lahey, Vice President of Finance

Kristin Lahey leads the finance and accounting team at Terra Dotta. She joined TD in 2018, bringing over 25 years of experience in both public and private accounting.

Kristin spent twelve years of her career at Arthur Andersen first as an auditor, and then as Controller of the Legal Group responsible for managing the professional indemnity insurance program, practice liability settlement negotiations and oversight of an offshore insurance company. She then moved into the private sector as Controller of several small companies, in the legal, software and life science industries, helping to better position them financially for growth.

Kristin has traveled extensively over the last 30 years, living for a time in the United Kingdom.


Ron Carson, Chief Marketing Officer

Ron Carson is a 25-year marketing and communications veteran, working inside and outside of the tech bubble. As the chief marketing officer for Terra Dotta, Ron is responsible for the company’s marketing operations and strategy.

Prior to joining Terra Dotta, Ron founded Thirdside, a boutique market intelligence agency, and advised companies from Silicon Valley to New York City. With a customer-first approach to marketing, he helped companies in higher education, healthcare, data visualization, and artificial intelligence understand the delta between intended customer journeys and their actual experiences.

Ron studied mergers and acquisitions at The Wharton School and received his MBA from Santa Clara University and his undergraduate degree in business administration from Wilfrid Laurier University in Canada.


Erica Masten, Director of Support Services

Erica is the Director of Support Services. She joined Terra Dotta in 2008, bringing with her a passion for international education and an extensive student-perspective of study abroad. She holds two degrees from UNC-Chapel Hill; a Master in Business Administration and an undergraduate degree in International Studies. During her undergraduate studies she completed three semesters of study abroad including one semester in Perth, Australia; another in Bangkok, Thailand; and a third in Xalapa, Mexico. After graduation Erica spent a year teaching Spanish at a public middle school in North Carolina and then moved to the Dominican Republic where she taught English as a Second Language for a year and a half. Erica oversees Terra Dotta’s support team and is responsible for support services such as the case system, support website, training services, user documentation, and implementation assistance.


Mark Landon, Director of ProDUCT MANAGEMENT

Mark is Terra Dotta's Director of Product Management.  His team is the conduit for product-related communication between all departments across Terra Dotta and drives product adoption, and documentation.  In addition, Mark serves as product manager for risk solutions where he provides leadership and expertise for Terra Dotta’s AlertTraveler and Travel Registry solutions.

Prior to working with Terra Dotta, Mark was co-founder and Chief Technology Officer at EDU, Inc. (now Education Dynamics), the company responsible for StudyAbroad.com and GradSchools.com. A member of NAFSA since 1996, Mark has been a frequent presenter at national and regional conferences. Mark holds a B.A. in Journalism from Penn State and works from his home office in West Chester, PA.


Tim Wojoski, Director of Product Development

Tim is responsible for pre-sales support and technical coordination of Terra Dotta software implementations. His extensive knowledge, gained from years in international education and from using Terra Dotta software for more than 6 years at the University of Virginia, serves as a valuable resource for business and technical stakeholders of Terra Dotta’s new and potential clients. Tim was the technology manager for education abroad at the University of Virginia. He has 7 years of experience in international education and led Virginia’s implementation of Terra Dotta software. He was a study abroad advisor for 5 years before assuming his role as technology manager at the university. His own personal study abroad experiences led him to Australia, Spain, and Costa Rica.