Meredith McQuaid, an expert in international education with over 15 years as SIO at the University of Minnesota and leadership roles at NAFSA, discusses raising a university’s profile through global education. She stresses gaining support from university presidents and building a coalition of stakeholders who grasp its value. McQuaid emphasizes effective storytelling and data-driven advocacy to showcase its impact on the student experience. She outlines challenges and opportunities, offering practical strategies for success.