EXECUTIVE LEADERSHIP

With nearly 15 years of experience leading marketing teams, BethAnne Dorn, VP of Marketing, excels in developing precise strategies for digital products. Her data-driven approach focuses on customer needs and effective positioning. Previously, BethAnne led the marketing team at Research Square and consulted on complex product development engagements at Viget. She has also collaborated with prestigious higher education institutions worldwide, including the University of Chicago, UCLA, and Beijing Normal University. BethAnne holds a bachelor’s degree from Illinois Wesleyan University and master’s degrees from Duke University and the University of North Carolina – Chapel Hill.